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Never Underestimate You! New campaign promotes Work Ready Kentucky Scholarships for adults

Never Underestimate You! That’s the mantra behind a new campaign for the Work Ready Kentucky Scholarship, an effort to boost education and employability among adults.

B. Stille of the Nappy Roots

The scholarship, which Gateway Community & Technical College began offering in 2017, offers up to 60 hours of free tuition for anyone who has not yet earned an associate degree. It covers a wide variety of technical programs in health care, manufacturing, business/IT, construction/skilled trades and transportation/logistics. Over 350 courses are currently available.

Funded by the Kentucky Lottery, courses are available through Gateway and the other 15 colleges of the Kentucky Community & Technical College System (KCTCS), Campbellsville University, Eastern Kentucky University, Galen College of Nursing, MedQuest College, Northern Kentucky University, Sullivan University, University of Kentucky and Western Kentucky University.
“We are excited about the new Work Ready Kentucky Scholarship campaign,” said Dr. Fernando Figueroa, Gateway President. “The scholarship truly helps students learn what they need for a great career and a better life.”
The new campaign features a hotline number (833-711-WRKS) adults can call to receive assistance from college advisors on how to enroll in the program. Other components include special events, paid media and a Work Ready website.

Hip-hop artist Buffalo “B.” Stille of the Nappy Roots is the campaign spokesperson and created a rap about the scholarship that is featured in all the advertising.
Stille, a Grammy and American Music Awards nominee, recently earned his bachelor’s degree and champions education as the key to a better life. His rap urges Kentuckians to “Never underestimate you!” He is a Louisville resident and Kentucky native.
“I believe that education is the one thing that nobody can take away from you,’ said Stille. “The Work Ready Kentucky Scholarship program is amazing because it offers a lot of different skills sets and is tuition-free. If I can go back to school anybody can do it.”
The Work Ready campaign is a partnership between KCTCS, the Kentucky Council on Postsecondary Education, the Kentucky Lottery, Kentucky Higher Education Assistance Authority, Kentucky Education and Workforce Development Cabinet, The Graduate Network, Kentucky Chamber of Commerce, Kentucky Association of Manufacturers, Prichard Committee and AARP. It is also supported and partially funded by the Lumina Foundation.
For more information about Work Ready and the campaign visit the website.

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