A nonprofit publication of the Kentucky Center for Public Service Journalism

Kentucky investment to lure Top Chef is paying off — in terms of major exposure for food, culture, tourism

Kentucky’s partnership with the creators of “Top Chef” seems to be paying off, at least in terms of major exposure for the Commonwealth’s food, culture and tourism possibilities.

In addition to the show touring the state and having contestants compete using ingredients from around the commonwealth, episodes highlight various Kentucky restaurants, chefs and hidden gems. The show is about crowning a top chef but also showcasing the state itself.  

Kentucky’s financial incentives helped to seal the deal for producers. State tourism officials approved up to $3.5 million in tax incentives for the show. The total cost for the season is expected to cost $10.5 million.

A recent analysis of media reports showed more than a thousand mentions of Top Chef Kentucky in stories around the globe with a potential reach of 2 billion people and a publicity value of $3.5 million.

P3 Kentucky

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