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NKU graduate Alicia Lawrence named executive director of First Tee, teaching character through golf

Northern Kentucky University graduate Alicia Lawrence has been named Executive Director of The First Tee® of Greater Cincinnati & Northern Kentucky effective April 16.

Alicia Lawrence

Currently the Director of the All For One Fund at Xavier University, Lawrence succeeds retiring Executive Director Gale Wallmark.

The First Tee® teaches girls and boys, ages 7 to 18, life skills and character education through the game of golf. The chapter encompasses Hamilton and Clermont counties in Ohio and Boone, Campbell and Kenton in Northern Kentucky.
“Golf has been a part of my entire life, and everything I learned growing up around the sport shaped the person I am today. The opportunity to grow a platform that fosters core values in future generations through golf and equips them for success in life is exciting,” said Lawrence.

She added, “I look forward to working with the board and our staff to continue growing our footprint in the counties we serve. Together, we will continue empowering youth to make good choices through our core values and healthy habits curriculum. We are a strong chapter with a compelling mission of shaping youth using golf as the vehicle.” 
Lawrence, an alumna of Northern Kentucky University, earned a MBA and Master of Sports Administration degrees from Ohio University. She began her career as Coordinator of Athletic Development before being named NKU’s Assistant Director of Athletic Development. She was recruited to Xavier in 2015 to oversee its All for One Fund supporting student-athletes.
A golfer and student-athlete herself, Lawrence’s professional career has focused on fundraising to provide resources to collegiate student-athletes and prepare them for success in life beyond their competitive days.

Her time at NKU Athletics provided her with the opportunity to notch a wide variety of experiences from ticketing to event planning and annual fund management. At Xavier, she further developed her fundraising toolkit and worked with donors and ticketholders during the Cintas Center Renovation project while growing their athletics annual fund.

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