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Latonia Business Association seeks input from community stakeholders on branding initiative


NKyTribune staff

Latonia is in the midst of a branding effort and is looking for input from members of the community.

The Latonia Business Association Executive Committee has issued a letter outlining the branding initiative, with a link to the platform developed by the branding company.

The site provides an outline of the branding initiative and potential designs to help develop a consistent and representative identity for Latonia.

Stakeholder input is critical to developing a brand for Latonia that is inclusive and welcomed by the community:

Dear Latonia Businesses, Investors and Stakeholders,

 There has been a branding effort for Latonia undertaken as part of the Latonia Study Strategic Action Committee, funded by a local grant.  You may have heard about it or even attended some of the various meetings with local groups working on this, and other, Latonia projects.

 The branding company (Wm. & Wm., retained via the grant) has now brought forth their developed platform and we would like to receive your input on the designs they’ve proposed as possible brand identities for Latonia.

 Please click here to access the complete document.  Toward the end you will find the 4 designs submitted.

If you like a particular one of them, please respond with your preference. If you do not like any of them, we would like to know that as well.

 If you have comments you would like to include that could help inform future potential designs, please share them.

 We appreciate your time in reviewing these designs and helping to craft an identity for Latonia that is representative of the area we all care deeply about.

 Please forward all design preferences and comments to:

latoniabusinessassociation@gmail.com

Latonia Business Association Executive Committee


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