A nonprofit publication of the Kentucky Center for Public Service Journalism

GO!vember campaign offers resources to Kentucky students, parents on applying to college, financial aid


The Council on Postsecondary Education, GEAR UP Kentucky and the Kentucky Higher Education Assistance Authority, are partnering to host GO!vember, a campaign designed to inform Kentucky high school students and their families about the college and financial aid application process and encourage enrollment in postsecondary education.

During the week of Nov. 8-12, the campaign will share information on:

• WHY to GO to college (data on the financial and personal benefits of higher education)

• HOW to GO to college (navigating the application process, college admissions timelines)

• HOW to GO to college “early” (obtaining college credit in high school through dual credit, Advanced Placement)

• HOW to GO to college for less (applying for financial aid, grants, scholarships)

• HOW to choose where to GO – and what to study (finding the right college and major)

The GO!vember campaign’s student resource hub will serve as a one-stop-shop for guidance on choosing a college and major, completing the FAFSA, applying for scholarships, enrolling in dual credit programs and more. These resources will be distributed via social media and through government and education advocacy organizations partnering with the campaign on student outreach.

GO!vember will culminate with a Virtual Parent Night hosted by the Kentucky Higher Education Assistance Authority on Nov. 17 at 7 p.m. KHEAA outreach counselors will present “Paying for College 101” and answer questions from students and family members.

“Navigating the college and financial aid application processes can be confusing and overwhelming for students, particularly those who are from families or communities where college attendance is not the norm,” said CPE President Aaron Thompson. “Any student who wants to further their education should have access to the information they need to take those first steps toward earning a credential or degree. The GO!vember campaign will help us reach students and offer them support.”

GO!vember is part of the organizations’ efforts to support the state’s goal of 60 percent of working-age Kentuckians obtaining a college-level certificate or degree by 2030. Reaching that goal will bring the state closer to the projected national average and make Kentucky more competitive in an economy where most new jobs require a postsecondary credential.

Kentucky Council on Postsecondary Education


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