A publication of the Kentucky Center for Public Service Journalism

New City of Covington e-blast is designed to be a ‘want ad’ for commercial properties

In one group are businesses looking to move to Covington or expand here. In the other group are owners of property or buildings in the City that are available, or could be.

Wanting to play matchmaker between the two, City Hall is resurrecting a bi-weekly “Real Estate Leads” e-blast to advertise interest in Covington.

 “We receive two or three new inquiries every week from people looking for space, whether that’s for office, retail, industrial, warehouse or whatever,” said Ross Patten, Economic Development Project Manager for the City.

“If we don’t engage the real estate community, if we don’t communicate that interest, and if owners hold their properties’ availability close to the vest, then we all miss out on opportunities.”

The e-blast will be geared toward people like realtors, real estate investors, and commercial property owners.

It will feature brief descriptions of what amounts to “want ads” for space/property in Covington, with a focus on the newest inquiries. It will also highlight various City economic development programs, such as incentive programs, and the latest news events.

For example, one listing will read like this:

“Office user: Transportation brokerage office user searching for approx. 4,000 – 6,000 SF for 25 employees. Prefers an open floor/industrial feel layout and wants the cool, walkable vibe to attract employees.”

The first issue of “Covington Real Estate Leads” will be emailed Monday.

To sign up to receive the e-blast, click HERE.

Covington did something similar during several months in 2017, but the effort fell by the wayside due to staff turnover at City Hall and vacant positions, Patten said.

During its first rendition, the “Covington Real Estate Leads” initiative made several “matches,” he said, with one resulting in the arrival of Agave & Rye restaurant on Madison Avenue.

It was a textbook example of what the City’s Economic Development hoped to accomplish with the initiative, Patten said: The Realtor handling the building saw the “lead” in the City’s e-blast, called City Hall, and the City brought the property to the attention of the prospective business.

“One thing led to another, and now we have another thriving business in Covington,” Patten said.

City of Covington

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