A publication of the Kentucky Center for Public Service Journalism

Coalition Against Domestic Violence launches Purple Purse Challenge fundraising campaign to serve survivors

The Kentucky Coalition Against Domestic Violence (KCADV) has launched the Purple Purse Challenge, a statewide fundraising campaign to provide emergency assistance for survivors of domestic violence. 
 
The challenge raises funds for the Purple Purse Emergency Fund, which is available to survivors served by KCADV’s 15 member programs. Last year, the fund provided more than $32,000 in emergency assistance to 107 survivors, with an average of $325 per request. The majority (82%) of these funds were used for security deposits, utility deposits and rental assistance as well as vehicle repairs. 
             
KCADV runs a nationally recognized Economic Empowerment Project that helps domestic violence survivors become self-sufficient. In addition to emergency assistance, KCADV serves over 2,600 survivors annually with financial education, matched savings accounts, free tax preparation, and credit building to help survivors get financially fit to live independently.
 
The Purple Purse Challenge, organized by The Allstate Foundation, aims to raise awareness and funds for organizations that promote the economic empowerment of DV survivors. The 2018 Purple Purse Challenge celebrity sponsor is Serena Williams. For more information about The Allstate Foundation Purple Purse Challenge visit the website.
 
“We are so excited to participate in the Purple Purse Campaign for the 5thyear,” said Whitney Reynolds, KCADV’s Purple Purse coordinator. “This fundraiser is unique because every single dollar we raise goes directly to a survivor and her family who are doing their best to stay on the path to financial independence but have encountered a life event that has thrown them off that path. I can’t wait to see the Commonwealth rally to support domestic violence survivors again this year.”
 
During the month of October, KCADV invites you to raise awareness about domestic violence by wearing purple, liking and sharing KCADV on Facebook or donating to the Purple Purse Campaign here.  
 
Founded in 1981, KCADV provides a strong voice on behalf of domestic violence victims and their children and administers $9.3 million in funds to the state’s 15 domestic violence programs (serving all 120 Kentucky counties).

In FY2018, KCADV programs provided 4,525 survivors and their children with emergency shelter and transitional housing. The programs provided nonresidential services to 22,388 survivors and their children.

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