A publication of the Kentucky Center for Public Service Journalism

The Kroger Co., Inclusion Companies, singer-songwriter Jewel launch Wellness Your Way Festival

Inclusion Companies LLC, in partnership with The Kroger Co., has announced the first Wellness Your Way Festival, taking place October 4-7 at the Duke Energy Convention Center in Cincinnati.

Kroger launched the Wellness Your Way platform at its nearly 2,800 grocery stores earlier this year to encourage people to adopt a more holistic approach to health – from their food and nutrition to their exercise and personalized medical needs.

The Wellness Your Way Festival is slated to be one of the largest events in the region. Attendees will enjoy three-and-a-half-days of musical performances, educational sessions and inspirational speeches. The itinerary also includes a holistic health expo and interactive stations with new health and wellness technology, including Kroger’s new OptUP app.

“Kroger is excited to present the first Wellness Your Way Festival in America in our hometown,” said Colleen Lindholz, president of Kroger Health. “Our vision for Wellness Your Way is to provide customers with a destination for helpful information about nutrition, medication, and lifestyle – everything they need to start living better and healthier, every day.”

Multi-platinum, Grammy-nominated singer-songwriter Jewel is the festival’s co-founder.

Health and wellness has been a lifelong passion for Jewel, who used nutrition, mindfulness and holistic health to overcome childhood kidney issues and navigated from homeless to happy, in a very demanding job as a single parent. She will share her tips and stories from her website, JewelNeverBroken.com, which offers free mindfulness tools.

Jewel (provided photo).

“Being a whole and happy human is really the greatest treasure we can have in life. I have always been astounded by how little education we receive to help us feel connected, happy and healthy. In a world of rising disconnection and anxiety, I am proud to help be part of the antidote by co-founding Wellness Your Way Festival,” said Jewel. “I am proud to share my life’s mission of being a healthy, satisfied person with others and to share the tools, advocates, teachers and champions I have learned from. And I am proud that Kroger has chosen to take this initiative to truly serve those in the community with meaningful resources.”

The festival’s expert lineup includes master fitness trainer and creator of P90X, Tony Horton, endurance athlete, Brendan Brazier, best-selling author and co-host of Hallmark Channel’s Home & Family, Debbie Matenopoulos, with a special keynote from American actor and fitness specialist, Jake “Body by Jake” Steinfeld. The festival will feature musical performances from co-founder Jewel, singer-songwriter Gavin DeGraw, Cincinnati’s own Nick Lachey, and many more.

The festival programing is designed around four stages of health: Know Yourself, Nutrition, Fitness, and Inspiration.

The festival will feature celebrity appearances, panel discussions, workshops, group health activities such as yoga, strength and circuit training, innovation events, product demos, and major concerts – all themed around discovering tools for a healthier lifestyle.

For more information about the event, click here.

The Wellness Your Way Festival

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