A nonprofit publication of the Kentucky Center for Public Service Journalism

Louisville-based Hilliard Lyons is rebranding; wealth management firm has office in Fort Mitchell

Hilliard Lyons, a wealth manage­ment firm headquartered in Louisville, with an office in Fort Mitchell, is unveiling a new brand and logo firm-wide.

The 21 branches in Kentucky will reveal the new Hilliard Lyons logo this week in their exterior signage. Hilliard Lyons employs nearly 300 Wealth Advisors, Client Service Associates, and other staff in Kentucky.

“We are really excited to reveal our new branding,” said Hilliard Lyons President Tom Kessinger. “For more than 160 years, our number one pri­ority has been clients’ success – and that is not changing. But our new brand­ing reflects how our firm has evolved from a traditional brokerage firm to a comprehensive wealth management firm with deep roots in each community we serve. We’ve embraced the latest technology to help clients meet their financial goals more effectively. Yet our advisors remain intent on learning each client’s story so they can create wealth management strategies unique to each client. Now were’ refreshing our brand to match our forward-facing com­mitment to our clients and their families.”

The new logo and branding elements are a dramatic departure from the firm’s former bull-and-bear-and-tickertape logo, which the firm has used since 1973. The new logo, incorporating a golden “pathway” and a bold, modern type¬face, will be the most visible part of the firm’s redefined brand. While the logo makes a nod to the firm’s long heritage by including “EST. 1854,” it is cleaner, more forward-looking mark. The firm has rebranded everything that the public will see, including letterhead, business cards, statements, the firm’s website, and websites for Wealth Advisors. The changes are rolling out across the firm’s geographic footprint over five weeks from mid-March to mid-April.

“A transformed Hilliard Lyons will be unveiled with our new brand and logo,” said Stephen Grossman, Manager of the Lexington Complex. “We make our expertise easily accessible and our wealth advisors really strive to learn our clients’ stories. We encourage our clients, as together, we work to reach their financial goals. We deeply believe in their success. Our new logo implies a confident, encouraging path to the future in a way that our prior logo did not.”

Hilliard Lyons

Related Posts

Leave a Comment