Keeneland announced today that 4,272 yearlings have been cataloged for the 77th annual Keeneland September Yearling Sale to be held over 12 sessions from Sept. 13-25. Globally recognized as the Thoroughbred industry’s most important sale, the auction will offer online bidding and expanded phone bidding for those buyers participating remotely.
Keeneland’s enhanced online September Sale catalog this year will allow buyers to conduct virtual inspections by featuring walking videos of yearlings, comments from consignors about their yearlings and links to each consignor’s website.
Print catalogs will be mailed Aug. 21 and should arrive around Aug. 25.
“Keeneland’s September Sale is vital to the Thoroughbred industry and the primary source globally of champions and graded or group stakes winners year after year,” Keeneland President-Elect and Interim Head of Sales Shannon Arvin said. “We look forward to welcoming consignors and buyers this fall, and we are collaborating with Fasig-Tipton and government and health officials on protocols to be announced in the coming days that will enable us to conduct a successful and safe sale. For those unable to attend, we have expedited our technology initiatives to provide real-time online bidding and expanded our phone bidding capabilities. We also have enhanced the resources available via our digital September Sale catalog to deliver more information directly to our customers.”
Whether you attend the sale or participate remotely, buyers have a number of ways to prepare for the auction. The first step is to register for an account and establish credit within the Keeneland Sales Portal. Keeneland recommends doing so two weeks before the sale.
Beginning with the September Sale and through the upcoming sales season, Keeneland will offer two remote bidding options for buyers. Both options integrate directly with the live auction experience in real-time, just as if a buyer were standing in the Sales Pavilion.
Online bidding: Buyers may watch a real-time video view of the live sale and bid simultaneously from Keeneland’s online bidding platform accessible through their accounts in the Keeneland Sales Portal. Two options are available: a live, on-demand bid that occurs manually and a max bid, which allows the software to bid on your behalf up to a designated price.
Phone Bidding: Keeneland has expanded its existing phone bidding program to accommodate increased demand. From the Keeneland Sales Portal, a buyer can register to participate by phone. A Keeneland representative will call back prior to the bidding.
For more information, visit the Remote Bidding Registration Guide.
The Keeneland Sales team is available to answer any questions about expanded bidding options and this year’s September Sale. Please contact Director of Sales Accounting Brent Hacker at 859 288-4231 or bhacker@keeneland.com.
For buyers attending the sale, Keeneland will provide additional bidding locations beyond the arena and back ring to allow for proper social distancing.
The September Sale will cover a total of 12 sessions, one fewer than in 2019. The format is as follows:
Book 1:Sunday-Monday, Sept. 13-14. Sessions begin at noon ET. A total of 448 yearlings are cataloged over the two days.
Tuesday, Sept. 15 – A “dark day” when no sale will be conducted.
Book 2: Wednesday-Thursday, Sept. 16-17. Sessions begin at 10 a.m. with a total of 770 horses in the two-day catalog.
Books 3-6: Friday-Friday, Sept. 18-25. Sessions begin at 10 a.m. A total of 3,054 yearlings are cataloged for these sessions over the final eight days of the sale.
Keeneland will livestream the entire September Sale at Keeneland.com.
From Keeneland
