Small to mid-sized businesses are a crucial part of Northern Kentucky’s economy, making up most of the businesses in the region. For businesses to survive and thrive, owners need resources to help them make well-informed, strategic decisions.
The Northern Kentucky Chamber of Commerce (NKY Chamber) has gathered experts from a wide range of industries to offer insights at the Business Essentials Academy on Tuesday, October 9 from 7 a.m.-1 p.m. at the at the Erlanger Branch of the Kenton County Public Library (401 Kenton Lands Road, Erlanger).
Photo provided from last year’s event
The academy will feature experts from a wide range of industries to offer insights to business owners on topics such as insurance, branding, safety, and more. Attendees will have their pick of breakout sessions in addition to two keynote sessions.
“When running a business, owners face decisions in an extraordinarily wide range of subjects, some of which they will have little experience in,” says event speaker Charlie Vance, CEO Erigo Employer Solutions. “Even if you have a third-party expert assisting you in that area, you still need to know enough to hold them accountable. The Business Essential Academy offers the opportunity to hear from some of the people who have learned lessons the hard way so you don’t have to.”
The day’s agenda includes:
7:30 a.m. – 7:45 a.m. Registration
7:45 a.m. – 8:30 a.m. Keynote Session and Breakfast
Ready for a Public Relations Disaster? – Pat Crowley, Strategic Advisors
8:30 a.m. – 9:15 a.m. Breakout Session 1
Protect Your Investment/Decrease Risk – General Liability Insurance – Jeremy Arrasmith & Steve Salmon, Crawford Insurance
Do You Need an In-house Attorney or Can You Outsource Your Legal Work? – Mark Guilfoyle, DBL Law
Protecting Your Most Valuable Resource with Workers Comp Insurance – Charlie Vance, Erigo
9:30 a.m. – 10:15 a.m. Breakout Session 2
Does Your Brand Need a Refresh? – Rob Pasquinucci, Intrinzic
Should You Purchase Company Cars or Lease a Fleet? – Kerry Nissan
How Can You Improve the Safety of Your Employees and Customers? – Ralph Brislin, SSO
10:30 a.m. – 11:15 a.m. Breakout Session 3
Should You Hire an HR Professional or Outsource HR Functions? – Robin Throckmorton, Strategic HR
Should You Hire an IT Professional or Outsource it? – Tracy Ruberg, The Circuit
Do You Need to Know More About Mergers and Acquisitions? – Keith Carlson, VonLehman
11:30 a.m. – 11:55 a.m. Closing Session
How to Boost Sales Using Social Media – Michelle Hummel, Web Strategies Plus
Noon – 1 p.m. Lunch and Conversation
“The Business Essentials Academy offers decision-makers an opportunity to gain significant knowledge on matters that impact growth and success,” said Mark Guilfoyle, partner, DBL Law, and presenter at the Business Essentials Academy. “Academy presenters will share experience, knowledge, and insight on subjects like outsourcing versus hiring, public relations, and social media marketing, which apply to most businesses regardless of industry or stage of growth and development.”
Breakfast and lunch are included. Registration is $50 for NKY Chamber Members, $75 for future members and is available online at nkychamber.com/events.
