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Boone County Alliance partners with local retailers to stop adults from purchasing alcohol for minors


In an effort to reduce consumption of alcohol by underage youth, the Boone County Alliance has partnered with local retailers to launch an alcohol sticker shock campaign this spring.

BCA sticker shockIt targets adults who might purchase alcohol for underage youth by placing stickers informing consumers of the legal penalties for providing alcohol to individuals under the age of 21 on multi-packs of beer available for sale in Boone County stores from April to June.

Stickers have already been placed at 26 Boone County stores, and will be placed at another 15 stores by the project’s end. Locations include local grocery, convenience and liquor stores.

The campaign corresponds with Alcohol Awareness Month as well as the high school prom and graduation seasons, which tend to lead to greater alcohol consumption among youth.

“Adults often provide alcohol to youth who are underage,” said Linny Cloyd, Boone County Alliance Chair. “The goal of the sticker shock campaign is to help make adults aware of legal consequences of providing alcohol to anyone under age 21. According to a survey conducted by our coalition in 2015, 67 percent of respondents were unaware that Boone County has a social host ordinance, which makes it illegal for anyone to knowingly allow or permit underage alcohol consumption on their property.”

BCA logoThe Boone County Alliance was founded in 2010. Representatives include youth, parents, businesses, media, school personnel, library staff, law enforcement, religious groups, health care workers, local government and substance abuse specialists. Its activities have focused on youth substance abuse prevention.

For more information about sticker shock or the Boone County Alliance, please email laura.brinson@nkyhealth.org.

Northern Kentucky Health Department


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