A publication of the Kentucky Center for Public Service Journalism

BBB Trends: Support small businesses all the time but especially on Small Business Saturday

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Somewhere in a bustling little store sits that unique, last-minute item that would perfectly round out your holiday shopping list. Small Business Saturday – the day after Black Friday – is a perfect time to stop in and support your local independent business retailers that sell specialized, unexpected pieces.

Local economies and small businesses thrive because of the revenue made during Small Business Saturday. 48 percent of the of the cost of those unique, handmade pieces bought during this event come back to the community through taxes, payroll, and expenditures. Last year, 112 million people spent an estimated $15.4 billion at small retail establishments, according to a Small Business Saturday (SBS) Consumer Insights Survey, effectively supplying much-needed income for their neighborhoods.

Small Business Saturday was started by BBB Accredited business American Express, and BBB supports this event for a variety of reasons. As an advocate of the retail marketplace, BBB encourages shoppers to consider shopping locally. There are 23 million small businesses in the United States that have created 8 million jobs since 1990. They make up approximately 40 percent of all American retail jobs.

The holiday season traditionally provides a boost for small businesses, and many participate in this event in an effort to create relationships with new shoppers. They hope that the sales they make during this time of year translate into returning customers and repeat sales.

BBB has contributed to the foundation of small businesses since 1912 by setting standards for business ethics and building trust between buyers and sellers. BBB partners with businesses to help them grow, expand their network, and become leaders in the community.

Stoney’s Village Toy Shoppe in Covington’s Mainstrasse is a small business owned by Sandi Stonebraker.

Before going out on Small Business Saturday, use bbb.org to find trustworthy businesses in your area. Read reviews to see what past customers have to say, and research any sales before you set out. Additional tips to help with your seasonal spending are available on BBB’s Holiday Helper page.

Whether you’re searching for the last thing on your list or are simply supporting your local retailers, BBB encourages shoppers to get involved. Share your shopping experience on social media or on the business’ profile on bbb.org and tell the world why you love your community’s stores.

Sandra Guile is the Community Outreach Specialist for BBB. She promotes BBB’s message of marketplace ethics through public speaking engagements, presentations, media relations, press releases, web content, and other written materials. Your BBB is located at 1 East 4th Street Suite 600 Cincinnati, Ohio 45202 – to reach the office, call (513) 421-3015.

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