NASCAR announced exclusively via Facebook Live that, beginning in 2017, kids ages 12 and younger will be admitted free to all NASCAR XFINITY Series and NASCAR Camping World Truck Series races.
Kyle Busch won the Alsco 300 NASACAR XFINITY Series race at Kentucky Speedway in July. NASCAR plans to offer free youth ticketing for NASCAR XFINITY Series and Camping World Truck Series races in 2017 (provided photo).
The announcement was made during an all-kids press conference hosted at the NASCAR Hall of Fame in Charlotte, North Carolina.
NASCAR Hammer Down host Karsyn Elledge, and NASCAR Next drivers Todd Gilliland and Harrison Burton helped announce the program during Monday’s kids-only press conference, the first in a series of industry events and activities that will celebrate Kids Drive NASCAR week.
The press conference also kicked off Kids Drive NASCAR, a week-long, youth initiative leading up to this weekend’s national series races at Michigan International Speedway and Road America.
“There really is no other experience like attending a NASCAR race in person, and that’s especially true for kids,” said Jill Gregory, NASCAR senior vice president and chief marketing officer. “So many children have become lifelong NASCAR fans because their parents brought them to their first race, and this new ticket offering makes it even more affordable for families to create memories that will last a lifetime.”
In 2017, Kentucky Speedway in Sparta will host NASCAR XFINITY Series and NASCAR Camping World Truck Series races as part of its NASCAR Tripleheader weekend. Kentucky Speedway will also host an XFINITY Series race in September, 2017.
Many race tracks already have in place a bevy of offerings geared towards youth, including youth autograph sessions, youth garage tours, kids’ clubs and designated kids’ zones.
Numerous tracks also have employed various ticket platforms focused on youth, but this new program marks the first time where tracks will institute a consistent offer wherever NASCAR XFINITY Series and NASCAR Camping World Truck Series races take place.
Beginning in 2017, the number of complimentary tickets available for children 12 and younger will vary from venue to venue for every adult ticket purchased. Specific track policies and procedures, including sections in which the tickets are offered, will still apply and may differ for each track as well in an effort to welcome and accommodate as many families as possible.
NASCAR Integrated Marketing Communications
