By Sandra Guile
Better Business Bureau
The recent news stories about data breaches or a third party accessing data without the users’ permission are leaving many people asking the question: who is safeguarding my personal data when I’m online?
The answer lies within the online user. Think about the number of apps used every day to place a food order, shop for clothes or get directions. Within each of these actions, the user leaves a digital footprint traceable not only by the app that is downloaded to the device but also any other service casually surfing the web. Then, when the app is downloaded, think about the number of times a privacy policy screen popped up warning about sharing personal information or allowing the creator of the app to access contacts, photos or even the device location. How many of us have actually taken the time to read it?
With so much data being transmitted across what is considered a public internet landscape, it’s becoming crucial for users to take a proactive approach to keeping personal information safe.
Keep a Clean Machine
Update the software on any devices connected to the Internet to the most current malware protection program. This will provide protection against a host of different computer viruses. Delete any unused apps on your mobile devices and update and review any app permissions from the ones you use frequently.
Be Socially Aware
Social media has completely changed the way we interact with one another. Instant Messenger, SnapChat, text message or email replaced the days of a handwritten letter. It’s easy to forget there are people out there who would prefer to do more harm than good. Protect yourself by refusing friend requests or private messages from people you don’t know. Block people who send inappropriate messages and avoid including overly personal details about yourself or family in a social media post.
Lockdown Your Login
Make sure your connection is secure by using a two-factor authentication any critical accounts – like your email, banking, or social media accounts. Create a strong password using a phrase unrelated to you and not easily guessed, comprised of a combination of uppercase letters, lowercase letters, numbers and symbols to secure your Wi-Fi router. More importantly, store all of your passwords separately in a safe place away from your computer or mobile devices.
Update and Back it Up
Once you’ve protected the important files, updated the software and created secure passwords, tend to your digital records just as you would for paper files by properly disposing of sensitive materials such as hard drives, disks, and memory cards. Back up old messages to an archive or cloud storage then unsubscribe from newsletters, email alerts and updates you no longer read. To clear out additional space, backup or delete old or less-flattering photos from online photo albums. Additional tips to continue your spring clean-up can be found on staysafeonline.org.
Sandra Guile is the Community Outreach Specialist for BBB. She promotes BBB’s message of marketplace ethics through public speaking engagements, presentations, media relations, press releases, web content, and other written materials. Your BBB is located at 1 East 4th Street Suite 600 Cincinnati, Ohio 45202 – to reach the office, call (513) 421-3015.
