St. Elizabeth Healthcare today unveiled its Super Bowl ad “I’m Right Here” on the company’s YouTube channel and website.
The new St. Elizabeth spot, featuring close to 30 of its own associates from multiple departments, will debut Sunday, Feb. 4, after the second quarter of Super Bowl LII.
“We’re showcasing our associates because they are our greatest assets,” said Matt Hollenkamp, vice president of marketing and public relations at St. Elizabeth. “Our patients see them when they need healing or are seeking a healthier lifestyle. They also see them at high school basketball games, the grocery store or out walking in their neighborhoods.”
St. Elizabeth developed the 60-second commercial with GSW, one of the top-10 awarded ad agencies in the industry. This spot marks St. Elizabeth’s first Super Bowl commercial since 2016. The spot was directed by award-winning director Rob Meltzer of Granite Grove in Granite Bay, Calif. He is best known for his poignant online film for Dove Men+Care, “Calls for Dad,” which appeared during the 2015 Super Bowl.
“Our goal was to be authentic and heartfelt and convey an important message to the community,” Hollenkamp said. “‘I’m right here’ conveys our sense of responsibility to this community, to our neighbors, family and friends. It is powerful and unique. We’re proud to be such an important part of our community and people’s lives. We’ve cared for multiple generations of families. They trust us. That means a great deal to our physicians and associates.”
The entire campaign will consist of three new commercials of varying lengths. They will also run on NBC during the Winter Olympics (Feb. 9-25).
St. Elizabeth Healthcare operates six facilities throughout Northern Kentucky and more than 115 primary care and specialty office locations in Kentucky, Indiana and Ohio. St. Elizabeth is sponsored by the Diocese of Covington and is a member of the Mayo Clinic Care Network.
For more information, visit www.stelizabeth.com.
St. Elizabeth Healthcare
