NKyTribune staff
Kentucky Speedway has inked deals for a naming rights sponsor for its corporate suite and a pole award sponsor for its Monster Energy NASCAR Cup Series and XFINITY Series races.
The Speedway also announced an extension of its agreement with the Kentucky Transportation Cabinet as title sponsor for its NASCAR Camping World Truck series race.
Crosley Brands Acquires Naming-Rights to Kentucky Speedway’s Luxury Corporate Suite
Crosley Brands has inked a three-year naming-rights deal with Kentucky Speedway. The luxury corporate suite that opened last year at the track will now be The Crosley Club, as the speedway and Crosley Brands continue its long-term partnership.
In addition, Kentucky Speedway will provide Crosley with numerous advertising and promotional components. Crosley will also continue to provide patio furniture for the corporate suite as well as the signature Crosley Brands jukebox for each race winner.
“Crosley is the ideal partner for our private club area, as the atmosphere is all about high-quality entertainment, which is synonymous with the Crosley Brands line of great products,” Matt Alexander, Kentucky Speedway vice president of corporate partnerships said. “It a great way for Crosley to enhance the experience as guests will add to the vibe by selecting a song from the Crosley jukebox or enjoying the outside terrace in style thanks to the gracefully designed Crosley furniture.”
Crosley Radio has been a leader in the nostalgic electronics category producing old telephones, payphones, turntables, record players, headphones and other vintage inspired electronics. Crosley Brands also established Crosley Furniture in 2010. Today it’s one of the leading furniture brands in the country selling indoor and outdoor furniture.
“We are very excited to be continuing our relationship with Kentucky Speedway,” said Bo LeMastus, CEO of Crosley Brands. “The Crosley Club is such a natural extension for Crosley Brands. We are all about the fans being able to access the luxury suite and use it for entertaining clients, family and guest in a very personal special way.”
Guests will have top quality food, inside/ outside seating and trackside view, private cash bar/ restroom access, and a fun club-like atmosphere.
The Crosley Club passes provides luxury entertainment allowing patrons of smaller party sizes to enjoy a first-class suite experience. The club can accommodate up to 160 guests and overlooks Turn 4 in addition to the Restart Zone.
For more information click here, or contact Scott Krinsky at 859-578-2318, skrinsky@kentuckyspeedway.com.
University of Northwestern Ohio to Become Kentucky Speedway’s Official Pole Award Sponsor on July 13
The University of Northwestern Ohio (UNOH) continues its long-standing partnership with Kentucky Speedway by becoming the official pole award sponsor on Friday, July 13.
UNOH will sponsor the NASCAR Xfinity Alsco 300 and Monster Energy NASCAR Cup Series Quaker State 400 pole awards.
“It is fitting for UNOH to move to such a high profile sponsorship during our big weekend,” Kentucky Speedway General Manager Mark Simendinger said. “Through our partnership, I have seen their tremendous growth and success. We are proud to help deliver the message of opportunity that UNOH provides students, both in and out of motorsports.”
Located in Lima, Ohio, UNOH grants masters, bachelors, and associate degrees through its Colleges of Applied Technologies, Business, Occupational Professions, Health Professions, and Graduate College along with many online degree options. The College of Applied Technologies prepares students for careers in the motorsports and automotive industries through specialized automotive, high performance motorsports, diesel, agricultural equipment, and alternate fuels programs. Other programs in the College of Applied Technologies include robotics & automation and HVAC/R.
“Everyone at the University of Northwestern Ohio urges students to excel in their field of study, to find a career field they are passionate about,” said Dr. Jeffrey A. Jarvis, president of the University of Northwestern Ohio. “To that end, it only makes sense to pair our university name with the Pole Award at Kentucky Speedway, an achievement for an entire race team that hard work and perseverance pays off. We are honored to continue our partnership with Kentucky Speedway and wish all of this year’s teams the best of luck in the 2018 racing season.”
The UNOH College of Applied Technologies has built a storied motorsports history through its involvement in the ARCA Racing Series, three NASCAR national touring series, and NHRA. In 1992, UNOH became the first university in the world to feature an accredited high performance motorsports degree program. More than 4,000 students are currently enrolled at UNOH from 40 states and 49 countries. In its history, UNOH has educated students from all 50 states and 61 countries.
Kentucky Transportation Cabinet Remains Title Sponsor on July 12 NASCAR Race
Kentucky Transportation Cabinet (KYTC) will remain the entitlement sponsor of the NASCAR Camping World Truck Series race at the Speedway. The speedway’s continued partnership with KYTC is centered on the “Buckle Up in Your Truck” (BUIYT) campaign to bring awareness to seatbelt use in pickup trucks. The Buckle Up in Your Truck 225 will kick off a NASCAR tripleheader weekend on Thursday, July 12.
“We have worked together with KYTC for many years to create unique platforms which encourage highway safety. This is especially important around the busy summer travel season,” Kentucky Speedway General Manager Mark Simendinger said. “We are proud that KYTC reports a nine percent decrease in highway fatalities for 2017. The sponsorship resulting in saved lives is the most rewarding thing we do.”
The Kentucky Office of Highway Safety’s BUIYT campaign, an aspect of safety within the Transportation Cabinet, works in conjunction with “Click It or Ticket” program. Their research found that drivers and occupants of pickup trucks were less likely to use their safety belt than in any other type of vehicle.
By using the Camping World Truck Series race as a platform the goal is to increase public awareness of the lack of safety belt use in pickup trucks, educate drivers to buckle up and diminish fatalities.
In Kentucky, the seat belt usage rate for pickup trucks is 79 percent, compared to 90 percent for passenger cars. While rollover crashes can happen in any type of vehicle, pickup trucks are twice as likely to rollover as passenger cars. In addition, pickup truck drivers have the lowest level of seat belt use among drivers of all other vehicles nationwide.
“We appreciate the Kentucky Speedway’s continued assistance in promoting our highway safety messages,” said Executive Director Noelle Hunter. “As we gear up for racing season, we’re proud to bring attention to this critical highway safety issue and encourage NASCAR fans to use a seat belt.”
Of the 776 fatalities on Kentucky roadways last year, 413 were coded in crash reports as a light truck, which includes vans, SUVs and pickup trucks.
“Seat belts greatly reduce the risk of injury and death,” said Hunter. “Wearing your seat belt is not only the law, it is your best defense against a drunken, distracted or speeding driver.”
The 2018 season at Kentucky Speedway begins in July with the return of a NASCAR tripleheader weekend anchored by the Monster Energy NASCAR Cup Series Quaker State 400 on Saturday, July 14. The Camping World Truck Series Buckle Up in Your Truck 225 starts the weekend on Thursday, July 12 and the Xfinity Series Alsco 300 is Friday, July 13.
Fans are able to purchase season tickets and camping, July weekend packages or individual race tickets now by calling (859) 578-2300 or visiting the Kentucky Speedway ticket office at 1 Speedway Drive, Sparta, Ky., 41086 just off Interstate 71 at Exit 57 and Ky. Hwy. 35 North. Ticket office hours are 9 a.m. to 5 p.m. Monday through Friday.
